Behavior change is hard. I tend to say this at the start of every engagement Irrational Labs does, reminding people that behavior change is no small ask. We are all (yes, even you) creatures of the status quo. And that’s okay. We have to be attached to the status quo to make it through our day; if we were changing everything about our lives all the time, we’d go nuts.
To prove that I can actually change my behavior, I’ve changed my scenery in this video. Little things! And instead of doing a teardown, I want to ask you a question (actually 4 questions, see below). I’ve now done hundreds of these teardowns across so many B2B and consumer companies, taking the behavioral science toolkit and insights on decision psychology and applying them to how we help users and customers do something different.
So the first question is: What other teardowns do you want to see?
What other products, companies, or services could we apply this behavioral science toolkit to to understand more about how behavior change actually happens and what drives people to act or not act? This could be about pricing or incentives, or just a straight consumer company that we haven’t touched yet. Okay, that’s the first question.
The second question is: What questions do you have about your personal life that behavioral science could address?
There’s so much to be gained by applying this toolkit to your life. I personally have seen it with how I’m designing my life. from the Radish compound that we’ve built to the day-to-day habits that I’m attempting to do. Using this behavioral science toolkit gives me the leverage to succeed or at least experiment and try something new each day. So what problems or challenges are you facing in your life that the behavioral science toolkit could help with?
This could be health things that you’re working through. This could be finances. This could be relationships. This could be friendships. This could be habit change. So what in your life could benefit from using the psychology of decision-making on yourself?
If you have watched one video over the years, please spend 10 seconds filling this out:
