Yeah, that was a pretty crummy survey. It was the wrong tool for the job, the survey writer seemed to have some experience issues, and it didn't take advantage of simple things, like skip patterns.
The $25 CHANCE is ridiculous. An experienced researcher would (and does) agree with your take on that. Is learning from former customers so blase that they value that at a chance for $25? In my last online survey, I gave TWO chances at $100, and made sure that I posted that there were winners (not names of course -- it was anonymous). I had thousands of completes too.
Always great to hear cogent criticism of marketing research. I always learn something!
Yeah, that was a pretty crummy survey. It was the wrong tool for the job, the survey writer seemed to have some experience issues, and it didn't take advantage of simple things, like skip patterns.
The $25 CHANCE is ridiculous. An experienced researcher would (and does) agree with your take on that. Is learning from former customers so blase that they value that at a chance for $25? In my last online survey, I gave TWO chances at $100, and made sure that I posted that there were winners (not names of course -- it was anonymous). I had thousands of completes too.
Always great to hear cogent criticism of marketing research. I always learn something!