I enjoyed reading this -- negative framing affects us everywhere! My Substack is all about positivity in sports card collecting, which is a hobby surrounded by negativity (Everyone pulls great cards but me; my great card got a less-than-great grade; this player is not playing well, hurting my collection's value; this company is ripping people off!, etc.) I love the idea that framing those stories in a different light can help improve our perception of the hobby as a whole. "My great card is still great -- the grade might not be, but the card is still great!" or "This hobby keeps me connected with my son/daughter -- which has an unknown value greater than anything else." -- Thanks again for this article.
I would love to see marketing hype built around an insurance company or employee benefits experience that utilizes this framing to acquire more business / talent, then using this teardown as a pre-retrospective ^_^
I enjoyed reading this -- negative framing affects us everywhere! My Substack is all about positivity in sports card collecting, which is a hobby surrounded by negativity (Everyone pulls great cards but me; my great card got a less-than-great grade; this player is not playing well, hurting my collection's value; this company is ripping people off!, etc.) I love the idea that framing those stories in a different light can help improve our perception of the hobby as a whole. "My great card is still great -- the grade might not be, but the card is still great!" or "This hobby keeps me connected with my son/daughter -- which has an unknown value greater than anything else." -- Thanks again for this article.
I would love to see marketing hype built around an insurance company or employee benefits experience that utilizes this framing to acquire more business / talent, then using this teardown as a pre-retrospective ^_^