TLDR: WATCH THE VIDEO (click above)
Have you ever needed a doctor’s appointment and not known how long it would take to get one? 🥼
Or wondered when your medical test results would come?
Or (my favorite) gotten care without knowing what it would cost?
If you said yes to any of these, you’ve experienced the number one problem in healthcare: uncertainty.
Today I tear down this psychological barrier—by signing up for virtual care in LiveHealth within my Anthem portal.
3 things you’ll learn from watching this:
How uncertainty defines healthcare and how LiveHealth contributes to the pain
How mental models work (or don’t) for telehealth
A surprising way they’re using social desirability to get more people to show up for their appointment
This teardown was eye-opening for me. On the one hand, it seemed like I was being incentivized to not use telehealth. But I also had a doctor's visit within 6 minutes of requesting one!!!
And despite telling me it would cost $60, I found out a week later—after my claim was processed—that it was actually free. It cost me $0.
That’s healthcare for you: a walking contradiction. But I left this teardown feeling optimistic. LiveHealth as a telehealth provider actually works. We just have to get them/Anthem to communicate it.
✏️ Note: I only tried LiveHealth via Anthem. I did not try it as a standalone product. It has mixed reviews as a standalone product.
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Questions about your product? Email kristen@irrationallabs.com.
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