TLDR: WATCH THE VIDEO (click above)
Have you ever needed a doctor’s appointment and not known how long it would take to get one? 🥼
Or wondered when your medical test results would come?
Or (my favorite) gotten care without knowing what it would cost? 🙄
If you said yes to any of these, you’ve experienced the number one problem in healthcare: uncertainty. 😨
Today I tear down this psychological barrier—by signing up for virtual care in LiveHealth within my Anthem portal.
3 things you’ll learn from watching this:
How uncertainty defines healthcare and how LiveHealth contributes to the pain
How mental models work (or don’t) for telehealth
A surprising way they’re using social desirability to get more people to show up for their appointment
This teardown was eye-opening for me. On the one hand, it seemed like I was being incentivized to not use telehealth. But I also had a doctor's visit within 6 minutes of requesting one!!! 😮
And despite telling me it would cost $60, I found out a week later—after my claim was processed—that it was actually free. It cost me $0.
That’s healthcare for you: a walking contradiction. But I left this teardown feeling optimistic. LiveHealth as a telehealth provider actually works. We just have to get them/Anthem to communicate it. 📢
✏️ Note: I only tried LiveHealth via Anthem. I did not try it as a standalone product. It has mixed reviews as a standalone product.
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Questions about your product? Email kristen@irrationallabs.com.
The Number One Problem in Healthcare: LiveHealth Product Teardown