To give an incentive doesn't work many times. I saw an experiment of a lady who gave free hats to dentists just to follow her small business on Instagram. However, many dentists don't know her and moved to my wife's stand to buy similar hats. Last but not least, what is the motivation to someone (potential customer for selling products online, maybe?) who receives a gift to buy anything later?
To give an incentive doesn't work many times. I saw an experiment of a lady who gave free hats to dentists just to follow her small business on Instagram. However, many dentists don't know her and moved to my wife's stand to buy similar hats. Last but not least, what is the motivation to someone (potential customer for selling products online, maybe?) who receives a gift to buy anything later?