About Product Teardowns

Loom, Qualtrics, ClassPass, BeReal – what do they all have in common? They all want to change your behavior. But how do they do (or not do) it? And what’s the psychology behind it?

I’m Kristen Berman, CEO of Irrational Labs and I've spent years studying human behavior and how great products crack the code of changing it. Now I’m applying that knowledge to demystify product design (spoiler: it’s fun!).

At Irrational Labs we work with the top tech, finance and health companies to drive behavior change - from Lyft, Google, Airbnb, LinkedIn, Optum, Discover, Paypal and more. In these teardown videos, you’ll learn what we have learned over the years on increasing conversion, retention and overall customer well-being.

I take apart popular products and examine every aspect of their design to reveal their core psychologies. Along the way, I uncover the secrets behind their success and provide insights into how you can replicate their design principles to get great results, too.

Want more behavioral design? Email me at kristen@irrationallabs.com to work with our team.

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