About Product Teardowns

Loom, Qualtrics, ClassPass, BeReal – what do they all have in common? They all want to change your behavior. But how do they do (or not do) it? And what’s the psychology behind it?

I’m Kristen Berman and I've spent years studying human behavior and how great products crack the code of changing it. Now I’m applying that knowledge to demystify product design (spoiler: it’s fun!).

In these teardown videos, I take apart popular products and examine every aspect of their design to reveal their core psychologies. Along the way, I uncover the secrets behind their success and provide insights into how you can replicate their design principles to get great results, too.

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