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Mistake-proof your product: How ‘poka yoke’ can transform your design strategy
Ever noticed how some products are impossible to mess up, while others seem designed to create user error?
Jun 5
•
Kristen Berman
10
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Mistake-proof your product: How ‘poka yoke’ can transform your design strategy
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6:55
May 2025
What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King
Why the same psychological principles that work with stubborn toddlers can transform your product strategy and team dynamics
May 22
•
Kristen Berman
2
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What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King
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41:38
Heygen: The powerful AI avatar platform that's doing two things right (& one thing wrong)
These UX lessons could transform your user onboarding experience
May 8
•
Kristen Berman
5
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Heygen: The powerful AI avatar platform that's doing two things right (& one thing wrong)
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1
9:55
April 2025
Attio's pricing page: 3 lessons for better upgrade flows
The small UX changes that can make a big difference for your pricing conversion
Apr 17
•
Kristen Berman
9
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Attio's pricing page: 3 lessons for better upgrade flows
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5:50
What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)
Why your sign-up flow might actually be too short—and other unexpected design lessons
Apr 10
•
Kristen Berman
3
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Product Teardowns
What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)
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42:20
March 2025
What ping pong can teach teams about AI adoption
What the psychology of sports training reveals about embedding AI in your org’s workflows
Mar 27
•
Kristen Berman
8
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What ping pong can teach teams about AI adoption
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2
8:04
Bolt: 3 lessons for AI product design
To drive user delight, follow these design principles
Mar 13
•
Kristen Berman
25
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Bolt: 3 lessons for AI product design
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6
7:16
February 2025
What Zoom’s success reveals about pricing models and winning against tech giants
How a tiny startup beat the big players
Feb 20
•
Kristen Berman
12
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What Zoom’s success reveals about pricing models and winning against tech giants
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3
11:01
January 2025
Taiwan's receipt lottery: A behavioral science growth hack your company should steal?
This government tax scheme could be your next growth strategy.
Jan 23
•
Kristen Berman
27
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Product Teardowns
Taiwan's receipt lottery: A behavioral science growth hack your company should steal?
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7:58
The 10 Most-Watched Teardowns of 2024
Looking for inspiration? Here are my most popular teardowns of the year
Jan 9
•
Kristen Berman
4
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Product Teardowns
The 10 Most-Watched Teardowns of 2024
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Wells Fargo’s $300 incentive: A mistake you can learn from
Offering your customers money to sign up? You need to understand selection bias or you’re likely wasting money.
Jan 3
•
Kristen Berman
51
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Product Teardowns
Wells Fargo’s $300 incentive: A mistake you can learn from
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3
10:18
December 2024
Figma's price hike: How to (and how not to) raise your prices
The hits and misses from tech's latest pricing shakeup
Dec 19, 2024
•
Kristen Berman
11
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Product Teardowns
Figma's price hike: How to (and how not to) raise your prices
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2
11:06
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