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Breaking down BNPL: Insights from Klarna’s checkout strategy
How can products offer more choice without sacrificing simplicity?
Nov 8
•
Kristen Berman
2
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Breaking down BNPL: Insights from Klarna’s checkout strategy
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1
8:03
Barron Ernst breaks down (HBO) Max's pricing page | Former PM Leader at Snap, Booking, Intuit
Insights on pricing, conversion, choice architecture, and retention from a streaming giant
Nov 1
•
Kristen Berman
and
Barron Ernst
1
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Barron Ernst breaks down (HBO) Max's pricing page | Former PM Leader at Snap, Booking, Intuit
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17:43
October 2024
🔍 The power of defaults: How Google's $18B payment changed consumer behavior [Warning: Deepfake Video]
🚨 Caution: The video above is FAKE!
Oct 17
5
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🔍 The power of defaults: How Google's $18B payment changed consumer behavior [Warning: Deepfake Video]
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3
5:57
How to do research on yourself
Want better self-insight? Here’s an easy way to start 📝
Oct 11
6
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How to do research on yourself
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4:34
September 2024
ClickUp: The everything app for work?
Products that try to be everything to everyone, risk being nothing to no one.
Sep 27
8
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ClickUp: The everything app for work?
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1
9:52
Google Gemini: How not to do your pricing page
The road to conversion may be paved with good intentions—but this one still leads to hell 😱
Sep 12
12
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Google Gemini: How not to do your pricing page
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6
7:11
August 2024
How the top consumer apps get you to pay them: Product lessons, part 2
Here are the patterns and tactics used by the biggest consumer apps to drive paid features 💳
Aug 29
11
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How the top consumer apps get you to pay them: Product lessons, part 2
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10:21
Product lessons from 6 top consumer apps
What can these 6 popular consumer apps teach PMs about conversion, engagement, and retention?
Aug 14
17
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Product lessons from 6 top consumer apps
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4
8:24
July 2024
Advance directives: When design is literally life or death
Death is certain, but planning isn't
Jul 18
7
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Advance directives: When design is literally life or death
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9:21
June 2024
Descript Underlord: Why you should make your AI features “wild”
When AI is the new normal, normal isn’t good enough
Jun 21
9
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Descript Underlord: Why you should make your AI features “wild”
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3
4:52
“Right for wrong”: How seatbelts, toothpaste, and toilets get us to do the right thing for the wrong reason
Lessons for product and marketing teams, from surprising places
Jun 6
13
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“Right for wrong”: How seatbelts, toothpaste, and toilets get us to do the right thing for the wrong reason
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3
5:46
May 2024
Indeed: How small UX decisions contribute to hiring misses
When it comes to decision-making, simplicity wins
May 24
8
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Indeed: How small UX decisions contribute to hiring misses
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3
6:21
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