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Barron Ernst breaks down (HBO) Max's pricing page | Former PM Leader at Snap, Booking, Intuit
Insights on pricing, conversion, choice architecture, and retention from a streaming giant
 • 
Kristen Berman
 and 
Barron Ernst
17:43
🔍 The power of defaults: How Google's $18B payment changed consumer behavior [Warning: Deepfake Video]
🚨 Caution: The video above is FAKE!
3
5:57
How to do research on yourself
Want better self-insight? Here’s an easy way to start 📝
1
4:34
ClickUp: The everything app for work?
Products that try to be everything to everyone, risk being nothing to no one.
1
9:52
Google Gemini: How not to do your pricing page
The road to conversion may be paved with good intentions—but this one still leads to hell 😱
6
7:11
How the top consumer apps get you to pay them: Product lessons, part 2
Here are the patterns and tactics used by the biggest consumer apps to drive paid features 💳
1
10:21
Product lessons from 6 top consumer apps
What can these 6 popular consumer apps teach PMs about conversion, engagement, and retention?
4
8:24
Product Teardowns
Product Teardowns
I take products apart to reveal the psychologies behind them.
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