Product Teardowns

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Mistake-proof your product: How ‘poka yoke’ can transform your design strategy

Ever noticed how some products are impossible to mess up, while others seem designed to create user error?
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Product lessons from 6 top consumer apps
 • Kristen Berman
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Wells Fargo’s $300 incentive: A mistake you can learn from
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Bolt: 3 lessons for AI product design
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6
Taiwan's receipt lottery: A behavioral science growth hack your company should steal?
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What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King
Why the same psychological principles that work with stubborn toddlers can transform your product strategy and team dynamics
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41:38
Heygen: The powerful AI avatar platform that's doing two things right (& one thing wrong)
These UX lessons could transform your user onboarding experience
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Attio's pricing page: 3 lessons for better upgrade flows
The small UX changes that can make a big difference for your pricing conversion
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5:50
What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)
Why your sign-up flow might actually be too short—and other unexpected design lessons
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Kristen Berman
42:20
What ping pong can teach teams about AI adoption
What the psychology of sports training reveals about embedding AI in your org’s workflows
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2
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Bolt: 3 lessons for AI product design
To drive user delight, follow these design principles
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Kristen Berman
6
7:16
What Zoom’s success reveals about pricing models and winning against tech giants
How a tiny startup beat the big players
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3
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Product Teardowns
Product Teardowns
I take products apart to reveal the psychologies behind them.
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