![](https://substackcdn.com/image/fetch/w_1280,h_853,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F144250614%2Fafe30571-6e4a-4f1d-bc1d-3b149f2c8423%2Ftranscoded-16783.png)
6:28
![](/api/v1/video/upload/a151e3ca-a84a-49c3-bf58-53b9edbbc2fa/preview.gif?height=480)
![](https://substackcdn.com/image/fetch/w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F144004319%2Fa151e3ca-a84a-49c3-bf58-53b9edbbc2fa%2Ftranscoded-00000.png)
7:09
![](/api/v1/video/upload/b61970ce-86d7-45b4-87c7-e35e537e4e5f/preview.gif?height=480)
![](https://substackcdn.com/image/fetch/w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F143725272%2Fb61970ce-86d7-45b4-87c7-e35e537e4e5f%2Ftranscoded-00000.png)
6:53
![](/api/v1/video/upload/5d9ea64b-e928-4c34-92cf-9d7ca38188dc/preview.gif?height=480)
![](https://substackcdn.com/image/fetch/w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F143502334%2F5d9ea64b-e928-4c34-92cf-9d7ca38188dc%2Ftranscoded-00000.png)
8:17
![](https://substackcdn.com/image/fetch/w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b3eeb3c-4e65-414a-ba28-a76c355dba39_3000x3000.png)
![](/api/v1/video/upload/d964cd09-3c11-43af-ae8d-9fee369c65ad/preview.gif?height=480)
![](https://substackcdn.com/image/fetch/w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F143069075%2Fd964cd09-3c11-43af-ae8d-9fee369c65ad%2Ftranscoded-00000.png)
6:49
![](/api/v1/video/upload/6b4d8ad1-bad1-4456-80ef-2a59bc0ae6f0/preview.gif?height=480)
![](https://substackcdn.com/image/fetch/w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F142818347%2F6b4d8ad1-bad1-4456-80ef-2a59bc0ae6f0%2Ftranscoded-00000.png)
5:38
11
Share this post
![](https://substackcdn.com/image/fetch/w_120,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F142622775%2F06d1f0f9-ddc4-486b-97dc-f47807fae995%2Ftranscoded-00000.png)
The price is right: Shopify's $1 gamble and the science of converting to paid
kristenberman.substack.com
![](/api/v1/video/upload/06d1f0f9-ddc4-486b-97dc-f47807fae995/preview.gif?height=480)
![](https://substackcdn.com/image/fetch/w_320,h_213,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F142622775%2F06d1f0f9-ddc4-486b-97dc-f47807fae995%2Ftranscoded-00000.png)
6:56
![Product Teardowns](https://substackcdn.com/image/fetch/w_88,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F66022fdb-ae01-4aae-9145-d9df87d5e599_1280x1280.png)
Product Teardowns
I take products apart to reveal the psychologies behind them.
Recommendations
View all 14Teresa Torres
Lenny Rachitsky
Dr Maria Panagiotidi
Elena Verna
Andrew Quan
Share this publication
![](https://substackcdn.com/image/fetch/w_120,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F66022fdb-ae01-4aae-9145-d9df87d5e599_1280x1280.png)
Product Teardowns
kristenberman.substack.com
© 2024 Kristen Berman
Substack is the home for great culture