Product Teardowns

Product Teardowns

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I shopped for soccer shoes with ChatGPT, Claude, and Muse. One got me closer to buying.

AI assistants want to be where we shop. I tried buying indoor soccer shoes on three of them to see which one makes the decision easier.
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9:59
How to be popular: the easy (but non-intuitive) way to get people to like you
Popular kids in high school like more people, and they let them know it. Speed-dating research adds a catch: the liking has to feel genuine. You like…
 • Kristen Berman
2:00
Fireflies nailed its button copy. I still can't find the login.
Fireflies has no login button, just one that says "Open app." This is a small teardown about why the status quo beats even a perfectly worded button.
 • Kristen Berman
4:25
What a police lineup can teach you about getting customers to take a risk
Anyone who tries a new product is taking a risk. Bathroom remodels show how much the way a choice is presented changes whether people take that risk.
 • Kristen Berman
10:53
France graded its food A to E. Reordering the shelf did more.
France's Nutri-Score label nudges shoppers toward healthy food, but not away from junk. A separate experiment found a simpler lever: the order things…
 • Kristen Berman
10:35
What should I tear down next?
Vote below. This round is wide open: a product, your finances, relationships, even your parenting.
 • Kristen Berman
1:36
The secret to great UX: how Nuuly, Google, Arc, and Substack use choice architecture
Defaults are the most powerful lever in your product. The ones you set, and the options you leave out, guide what users actually do.
 • Kristen Berman
What United, Starbucks, and Instacart can teach us about changing customer behavior
Getting someone to sign up for points is easy. Getting a reward to actually change what they do is the hard part. These are the teardowns I send to…
 • Kristen Berman
Product Teardowns
Product Teardowns
I take products apart to reveal the psychologies behind them.
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